Logo Design
Asymmetric
The Swimwear brand, Asymmetric, required a logo that exuded the same sense of rejuvenation and vitality.
Asymmetric is a brand that embodies perpetual motion. Drawing inspiration from the simplicity of nature and the fluidity of water, it sought a logo that radiated the same spirit of renewal and vibrancy. Inspired by the late Henri Matisse's cut-out artistry, the logo design encapsulates this dynamic essence.
The challenge at hand was to create a logo that leaves a lasting impression while maintaining an elegant simplicity. Striking this delicate balance between memorable and evocative visuals poses a design challenge. The task was to distill the essence of the brand into a symbol that is not only easy to recognise but also conveys a sense of depth and resonance. Like water.
The solution involved a careful curation of a logo design that embodies both simplicity and evocativeness. Employing thoughtful design elements and artistic finesse to create a symbol that resonates with the brand's core identity. By incorporating visual elements inspired by nature and the fluidity of water, we crafted a memorable logo that captures the essence of Asymmetric's dynamic and rejuvenating spirit.
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