Logo Design
eikon
When the "traditional" meets the "digital."
In partnership with TL-Consulting, we undertook the exciting challenge of modernising an established traditional film production company for the digital age. In my role, I concentrated on crafting a fresh logo and icon. Our objective was to depart from the old branding while infusing a sense of modernity, all while maintaining a simplicity that would result in a striking yet clean logo.
The company's visual identity has become increasingly outdated, failing to resonate with modern audiences and potentially hindering its ability to compete effectively in the digital market. To address this issue, my primary objective was to develop a new logo that not only revitalizes the brand's image but also aligns it with current design trends and customer preferences, as well as the full new Brand Identity that TL-Consulting was crafting at the time.
To resolve the challenge, my proposed solution, along with TL-Consulting, was to create a new logo that captures the essence of the brand while injecting a fresh, modern aesthetic. This redesigned logo will serve as a cornerstone for revitalizing the company's image, ensuring it remains relevant and appealing to its target audience. Through careful design and consideration of contemporary trends, we aim to create a visual identity that resonates with both existing customers and new market segments, positioning the company for sustained success in the digital age.
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