Flip helps frontline teams thrive by putting everything they need in one powerful app. In 2024, we redesigned getflip.com from the ground up to better reflect the company’s evolving product, mission, and brand identity—making the website more human, more accessible, and more conversion-focused.
Flip had outgrown its old website—visually, structurally, and strategically. The previous design lacked clarity, energy, and scalability. It didn’t reflect the maturity of the product, the ambition of the brand, or the needs of a fast-growing international audience.
We designed and launched a new website that feels human, modern, and unmistakably Flip. Built on a flexible design system, the new site supports multiple markets, tells a clearer product story, and creates a smoother path to conversion—all while staying true to the vibrant, people-first spirit of the brand.