Flip is a powerful, all-in-one platform for frontline teams—but the value isn’t always easy to explain at a glance. We needed a video that could communicate the problem we solve, the impact we make, and the human spirit behind our tech. And we needed it to feel authentic, not corporate.

Directed and led the creative on Flip’s first brand/product video, working closely with stakeholders across product, marketing, and leadership. We crafted a tight script, balanced emotional storytelling with practical product visuals, and developed a visual language that reflects Flip’s brand energy. The result is a versatile asset used across events, sales, and marketing—setting the tone for how we talk about Flip moving forward.