Brand Identity
Resourcify - New Brand Identity
A strategic rebrand for Resourcify, aligning their visual identity with their mission to lead in digital circularity solutions.
Resourcify, a digital platform championing circular economy solutions, sought a rebrand to better reflect its innovative approach and commitment to sustainability. The goal was to create a visual identity that resonated with their mission and appealed to a broader audience.
The existing brand identity lacked the dynamism and clarity needed to convey Resourcify's role in the circular economy. There was a need for a cohesive visual system that could communicate complex solutions in an accessible manner, appealing to both technical and non-technical stakeholders.
Developed a comprehensive rebranding strategy, a fresh, cohesive identity for Resourcify, including a modern logo, vibrant color palette, clean typography, and simplified visuals to clarify complex ideas. The new brand system positioned Resourcify as a clear, confident leader in digital circularity.
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