In this engaging project, I had the privilege of assisting sSy.ai in the quest for a logo and mascot that would seamlessly complement the new Brand Identity thoughtfully crafted by TL-Consulting. Together, we worked to propel this dynamic, award-winning company to the next level of success and creativity.
With a fresh, modern Brand Identity developed by TL-Consulting, the challenge lied on a logo to match this contemporary and impactful new direction. The old logo didn't align with the brand's new modern image. The task at hand is to create a logo that harmonizes seamlessly with the updated Brand Identity, ensuring a cohesive and impactful brand presence.
In collaboration with TL-Consulting & end client, I create a logo that seamlessly integrated with the new modern Brand Identity. The result is a logo that not only matched our new direction but also conveyed the dynamic and forward-thinking essence of the brand. With the updated logo in place, we successfully harmonized our brand image, bridging the gap between our past and our exciting future. Additionally, I developed an Icon that doubles down as a unique brand representation in the form of a new "avatar" – CamerOn.